Okay, now that I got that out of the way, here is how to create a press release in 8 steps. That said, skip the PR syndication and approach local journalists and news stations about your press release.
On Stage" will definitely get a read. Some music editors especially the older ones do ask for you to mail your CD to them, but many are ok with a BandCamp link. Proofread your press release.
Write it like a reporter would write it. This will help to make each press release you publish more lucrative and compelling. Put the title in the subject line of your initial email. Obviously, if you have received zero press, then it may be worth your while to book some shows at well-respected venues in small towns and contact the local newspaper.
Image via Shutterstock As part of my job as a music journalist, I sift through anywhere from 50 to way-too-many press releases daily, separating the wheat from the chaff and trying to find something that fits into the holy trifecta of interesting, relevant, and newsworthy. Step 6 — Second Paragraph: It should look like this: If you have never received press, there is a very slim chance that you will get an album review in a popular blog or nationally distributed magazine.
This indicates that the press release is finished and there is not another page to your release. In addition to sending a press release, personally contact the reporters that you really want to cover the story.
Step 8 — The 3 Hashtags — The End! For example, if you are writing a press release to bring publicity to an upcoming tour, you will want to include the start dates of the tour, some of the main cities visited, any tour mates, and any major sponsors or bands.
Can you guess which is which? This initial paragraph should always grab the reader and answer all of the basic questions the reader might have. The reason for this is, again, that a press release is a professional document.
Have him say something memorable and personal, if possible.If a press release lands in an inbox with no contact info, no one's going to reply.
And, while we're at it, always, always, always double-check that you BCC your press blast list.
3. Jun 09, · Research actual press releases on the web to get the feel of the tone, the language, the structure and the format of a press release. Avoid using jargon or specialized technical terms. If accuracy requires the use of an industry-specific term, define it%(59).
Jun 25, · Other reasons to write a press release are when the band starts to record new material or decides to collaborate with another musician or musical group.  You should also consider writing a press release when the band chooses an album title, finalizes album art, or releases a video%(3).
In the music business, the press release (or news release) is a common tool used to bring an artist or business 'free' publicity.
Find out here how to write and send your own press release. Nov 10, · The third one (from Microsoft) is an excellent example of how to write a press release that will intrigue reporters and editors.
CLICK for the first example. A tour press release template helps you get the media on board with your tour promotion and can be a great way to generate a new round of press for promoting your releases as well. There's a lot of info that needs to be crammed into a small space on a tour press .Download